Role: Social Media Manager
A company that prides itself on products made with the highest quality hemp, Extract Labs is a widely loved and supported CBD company located in Boulder. Bright, bold colors and lively imagery paired with an informal witty copy made this campaign a wild success—and an immense amount of fun to work on. In a short amount of time our team updated Extract Labs’s Facebook page and streamlined the brand across social platforms such as Snapchat, and Instagram. I provided editorial and creative direction to influence the look and feel of the brand’s social presence, and conceptualized and coordinated product photoshoots and copy for product-focused custom content.