Role: Social Media Manager
A side branch of Extract Labs, Fetch uses the benefits of CBD to create a product suitable for pets. Using images provided by loyal customers alongside personal short stories on Fetch’s healing properties, this campaign allowed customers to share their experiences. Within 2 weeks Fetch saw twice the growth in engagement and followers across Facebook and Instagram and a 5% sales increase in Fetch products. I provided both editorial and creative direction to create consistency in the creative to make the brand feel more personal and inviting. I also coordinated with clients on their submitted photos and stories to ensure each client was best represented in our posts.