Role: Researcher & Lab Manager
MBio Diagnostics is a biotech company focusing on lateral flow diagnostics tests that can be applied across several different fields (environmental, clinical, & veterinary). While primarily a researcher and lab manager for the company, I was charged with leading marketing campaigns and consumer insight research throughout the final product development cycle of MBio’s Harmful Algae Bloom product (HAB). I provided KPI’s on MQ instruments and associated project deadlines as well as conducted product photoshoots and copy for product-focused content for their website and advertising.
Creative
